Some interesting data from a new report from Ad-ology called the “Small Business Marketing Forecast 2010”). According to the report, lead generation is the biggest benefit of social networking for US small businesses (50% of respondents), keeping up with the industry (45%), and monitoring online conversations (44%).
The No 1. Roadblock to using social media is the perception that “our customers do not use social networks,” claimed by 31% of small businesses. Nearly as many (29%) say they do not have the time or staff available to do a good job with social network marketing.
Small businesses rated Facebook the most effective social networking sites, with one-third of respondents reporting it was at least somewhat helpful. It was also the social network most likely to be used. Use of LinkedIn was less common, but the business-oriented site was claimed as beneficial by 21% of small businesses, compared with 19% that said the same of Twitter.
" Nearly as many (29%) say they do not have the time or staff available to do a good job with social network marketing."..........
ARIZONA MARKETER can create & manage your social media programs, freeing you of any time or personnel restraints.
Contact ARIZONA MARKETER to get your business into the social media marketing circles. 480-478-4543